Your mission statement consists of the ideas you have about your site and your company. Every business owner has certain expectations of their potential customers and site visitors. You want them to read your posts, or to buy your products. Perhaps you want to inform or entertain them to eventually improve their lives with your awesome products. We realize that a goal can be to sell as many products as possible or have lots of visitors on a site or blog, but a mission statement goes further than that. A mission statement is unique for every business, it’s the reason why it exists and what it wants to accomplish. What problem it wants to solve for its audience.